What brand doesn’t want to establish a mark online, build credibility and attract customers? Unless you blog, your online presence could get submerged in the internet’s sea of information. Here are seven ways a blog can benefit your business.
Business fundamentals involve product exposure, earning customer trust and building strong relationships that lead to repeat business. Simple.
Enter the internet. While the basics remain, suddenly you’re competing in a complex marketplace flooded with options. You must grab customers’ attention or risk drowning in a sea of products, services and information.
That’s why blogs matter. Blogs are a great way to claim an online stake, build credibility and attract customers. Plus, they help develop your professional or personal brand—a crucial step to success.
Here’s how a blog can help you to make your mark online:
Increase your web traffic
Web traffic is like regular traffic. People go where there’s a benefit: faster route, shorter distance or better scenery. Blogs provide that benefit online. Create one that’s chock-full of valuable information and you’ll be sure to get tons of visitors.
Improve your search engine rankings But, sometimes people go where Google told them, right? Again, blogs can help. Search engines love freshly-updated content. So, post regular blogs to push your website up the search result rankings.
Get into the social media scene
New blog posts equal fresh social media content. Sharing your posts yields massive rewards. With just a click, your business will get exposed to millions of people who might never find you any other way.
Grow your mailing list
Blog posts are a great way to generate leads. Request your visitors’ email details (perhaps in exchange for exclusive freebies) and create a list of contacts who are already hungry for your latest offers.
Stand out from the crowd
Did you know there are far more ‘consumers’ than ‘creators’ of online information? Keep blogging to stand out and improve your brand image.
Showcase your expertise
Blogging gives you a large audience to wax lyrical about your knowledge. You might even get asked to ‘guest blog’, contribute to another publication or speak at an event—reaching even more people.
Build audience connections
Blogs are also conversations. Comments and discussions with your readers provide a unique opportunity to see their perspective and build trust.
Put simply, blogs are an essential business and career investment. Valuable, fresh and trustworthy posts hold the key to success online. So, gather your thoughts and churn out those beautiful words to reach more people and generate leads.
About Victoria
Victoria believes that great communication has the power to change the world. She's passionate about helping organisations to lift their profiles, inspire action and achieve remarkable results by crafting and delivering their stories and messages in a clear, compelling and persuasive way. If you've got a question about how to produce high-quality communication plans or content, you can contact Victoria here or connect with her on LinkedIn.