Sins are deadly, even for your business communications. Learn how to avoid the seven business-writing sins and deliver praiseworthy pieces every time.
Among professionals, clear and concise writing remains a respectable and desirable skill. Why? Because effective communication is essential for management, planning, organising and directing.
Likewise, careless writing is sinful and ruins credibility. Originally, ‘sin’ meant missing a goal, mark or point. Ancient writings also say, “sin’s pay is death.” So, by neglecting the quality of your writing, your communications pay the ultimate price. For polished and professional writing that leaves readers singing your praises, avoid these seven sins:
Relying on spell-check Built-in spell checkers are limited. English is complicated, with rules even the most advanced software can’t compute. So, check out these simple proofreading tips as a second line of defence.
Being tone deaf
Writing must be clear because, without the sound of a voice or gestures, it’s easy to misunderstand messages. Always triple-check that you don’t sound rude or offensive when writing.
Wordiness
Repetition and using too many words kills readers’ attention, making your piece pointless. Choose simple, easily understood words and succinct sentences. You can also try these tips for clear and concise writing.
Using jargon
Jargon does not make you sound smart. In fact, it stops you from delivering coherent messages and confuses your readers. If you must use it, make sure you explain what it means and spell out any acronyms.
Depending on clichés
Old-fashioned expressions and clichés like “bring to the table” or “low-hanging fruit” don’t resonate with professionals. Instead, include some of your personality in your writing to make it engaging and genuine.
Forgetting manners
Make your message thoughtful and respectful. Avoid using all caps, bold and italics, and exclamation points. You’d never want to give the impression you’re yelling or being condescending to your readers.
Omitting a call to action
Relevant writing gets read. Always make it clear to your audience why you are communicating and what they need to do after. Leaving them guessing is a sin of omission—or a failure to act.
Prepare sinless business communications by checking for errors and tone, avoiding wordiness, jargon and clichés, minding your manners when formatting, and always including a call to action.
About Victoria
Victoria believes that great communication has the power to change the world. She's passionate about helping organisations to lift their profiles, inspire action and achieve remarkable results by crafting and delivering their stories and messages in a clear, compelling and persuasive way. If you've got a question about how to produce high-quality communication plans or content, you can contact Victoria here or connect with her on LinkedIn.