Victoria Hall2 min readCommunication toolsCan a blog really help you to get ahead?What brand doesn’t want to establish a mark online, build credibility and attract customers? Unless you blog, your online presence could...
Victoria Hall2 min readStorytellingStorytime: When to tell a taleDreaming of being an inspiring storyteller who always knows the right time to share a tale? The secret is in the signals. We share five...
Victoria Hall2 min readPersuasive writing7 business-writing sins that kill your credibilitySins are deadly, even for your business communications. Learn how to avoid the seven business-writing sins and deliver praiseworthy...
Victoria Hall2 min readEditing and proofreadingExpert secrets: Edit like an architect, proofread like an engineerWhat do magnificent buildings and well-written work have in common? Two very distinct experts work on them. We’ll explain how editing,...
Victoria Hall2 min readPersuasive writingMaster the ins and outs of long and short copyWe can’t be dogmatic about copy length. But how much is enough? We share the secrets to deciding when to go long and when to cut it...
Victoria Hall2 min readPersuasive writing3 reasons why great words beat good looksShould good communications rely solely on good looks? We think not. We’ll tell you why the most logical, cost-effective and impactful way...
Victoria Hall2 min readPersuasive writingHow poor writing is robbing your businessWhat’s taught in the first grade of school, but busy professionals still get wrong? Writing. When done poorly it steals productivity,...