In this blog, I explain how to create a compelling improvement vision that will inspire teams to work together to achieve success.

What are the differences between technical and persuasive writing, and when should you use each technique?

Bored of using the same old language over and over? Read my five easy tips for picking the right words and adding a bit of excitement and...

Are you looking to refresh your website or intranet? While beautiful layouts and gorgeous graphics are essential for drawing attention,...

Without persuasion customers won’t buy, investors won’t capitalise, and employees won’t engage. That’s why, like a great cuppa, you need...

Sins are deadly, even for your business communications. Learn how to avoid the seven business-writing sins and deliver praiseworthy...

We can’t be dogmatic about copy length. But how much is enough? We share the secrets to deciding when to go long and when to cut it...

Should good communications rely solely on good looks? We think not. We’ll tell you why the most logical, cost-effective and impactful way...

What’s taught in the first grade of school, but busy professionals still get wrong? Writing. When done poorly it steals productivity,...